ComparisonUpdated October 20, 2026

Prominara vs Scrunch AI

Scrunch, acquired by Sitecore in June 2026, is an enterprise AI visibility platform whose $250/month Core plan tracks 125 prompts on 4 engines (ChatGPT, Perplexity, Google AI Overviews, Copilot), with Gemini and Google AI Mode on Enterprise. Prominara tracks ChatGPT, Perplexity, Gemini, Google AI Overviews, and Google AI Mode from its $149 Pro plan and reports whether each content change you ship moved AI citations.

01 — At a glance

Prominara

Visit

GEO platform that tracks 5 AI answer surfaces, separates mentions from citations, checks AI answers for factual errors about your brand, and measures whether each content change moved citation rates, reported as a probability with a range.

Best for: Teams and agencies that need Gemini and AI Mode coverage and evidence of which content changes moved AI visibility, without an enterprise contract
Pricing: 14-day free trial on all plans. From $29/month (Starter) to $299/month (Agency)

Competitor

Scrunch AI

Visit

AI visibility and "AI customer experience" platform, acquired by Sitecore in June 2026 and still sold standalone. Combines prompt monitoring, citations, sentiment, and site audits with AI bot traffic analytics and AXP (Agent Experience Platform), which serves AI agents a lightweight, machine-readable version of your site.

Best for: Enterprises that need Claude, Copilot, and Meta AI coverage, AI agent traffic analytics, or an AI-agent version of their site
Pricing: Core $250/month (125 prompts, 5,000 responses/month, 4 engines, 1 brand, 5 users). Enterprise: custom. Separate agency plans. 7-day free trial on Core.

See Scrunch AI's AI visibility report

02 — Features

Feature by feature. No asterisks.

Feature	Prominara	Scrunch AI
AI surfaces tracked	5	4 (Core), 9 (Enterprise)
Gemini and Google AI Mode	All plans (Starter: any 2 of 5 surfaces)	Enterprise only
Claude, Copilot, Meta AI, Grok tracking		Copilot on Core; others on Enterprise
Prompts included	15, 50, or 120 by plan	125 (Core), custom (Enterprise)
Tracking cadence	Weekly (Starter: biweekly)	Not published
Runs per prompt while measuring a change	9 (3 runs × 3 phrasings)	Not published
Control prompts to rule out engine-wide shifts		Not published
Impact reported as	Probability + range + evidence grade	Visibility change over time
Published measurement methodology		Not published
Branded prompts kept out of headline rate		Not published
Factual accuracy check on AI answers		Not listed
Page-level AI-readiness audit		5 site audits/month (Core)
AI content writing	Briefs and full drafts from cited-source evidence	Basic (Core), advanced (Enterprise)
AI-agent version of your site		AXP (Enterprise)
AI bot traffic analytics
GA4, Search Console and Bing Webmaster Tools integration		Not listed
Run from your own AI agent (MCP)	Read + write, all plans	Enterprise (custom)
White-label reports and client portal		Not listed

03 — Strengths & limits

Prominara

Strengths

Gemini and Google AI Mode included from the Pro plan ($149/month), along with ChatGPT, Perplexity, and Google AI Overviews
When you change a page, its prompts are re-asked 3 times in 3 phrasings on ChatGPT, Perplexity, and Gemini and compared against prompts you did not touch
Each change gets a verdict as a probability with a range and an evidence grade at 7, 14, and 28 days, plus a 60-day retention check; the methodology is published
Accuracy monitor checks the claims AI answers make about your brand against your brand facts and gives a correction playbook
AI writer turns each prompt gap into a brief and a full draft built from the sources AI already cites; your team decides what goes live
White-label reports from Pro; client portal and multi-client workspaces on Agency

Limitations

No Claude, Copilot, Meta AI, or Grok tracking
Fewer prompts per plan (15, 50, or 120) than Scrunch Core (125)
No AI-agent version of your site and no AI bot traffic analytics
No SSO
Newer, smaller company

Scrunch AI

Strengths

Up to 9 AI models on Enterprise, including Claude, Copilot, Meta AI, and Grok
125 unique prompts and 5,000 responses a month on Core
AXP serves AI agents a separate machine-readable version of your pages
AI bot traffic analytics show which agents crawl your site
Backed by Sitecore, with planned integration into Sitecore products

Limitations

Core plan does not include Gemini or Google AI Mode
Core is limited to 1 brand, 1 country, 1 language, and 5 competitors
AXP, API access, MCP, and SAML SSO are Enterprise only
No published method for telling the effect of a content change apart from run-to-run answer variance

The verdict

Which tool wins, for whom.

Scrunch is an enterprise platform, now owned by Sitecore, with wider model coverage on its Enterprise plan, AI bot traffic analytics, and AXP for serving AI agents a lighter version of your site. Its $250 Core plan tracks 4 engines and leaves out Gemini and Google AI Mode. Prominara covers those two from its $149 Pro plan and is built around one question: did the change you shipped make AI cite you more often? It re-asks the prompts behind each change in several phrasings, compares them with prompts you did not touch, and reports how likely it is that the change worked. It also checks AI answers for wrong facts about your brand and includes white-label reports for agencies.

Choose Prominara if

You need Gemini and Google AI Mode without an enterprise contract, you need to show which content changes moved AI visibility, you want AI answers checked for wrong facts about your brand, or you run an agency and need white-label reports and a client portal.

Choose Scrunch AI if

You need Claude, Meta AI, or Grok tracking, AI bot traffic analytics, an AI-agent version of your site (AXP), or you already run Sitecore and want AI visibility inside that stack.

04 — Questions

Frequently asked.

01Is Prominara a good Scrunch AI alternative?

Yes, if you need Gemini and Google AI Mode tracking and proof of which content changes worked, without an enterprise contract. Prominara measures each change with repeated sampling and control prompts, checks AI answers for factual errors, and includes white-label agency reports. Scrunch covers more models on Enterprise and offers AXP and AI bot traffic analytics, which Prominara does not.

02How much does Scrunch AI cost?

As of October 2026, Scrunch Core costs $250/month for 125 prompts, 5,000 responses a month, 4 engines, 1 brand, and 5 users, with a 7-day free trial. Scrunch Enterprise is custom-priced, and agencies have separate plans. Prominara costs $29, $149, or $299/month with a 14-day free trial.

03Does Scrunch track Gemini and Google AI Mode?

Scrunch tracks Gemini and Google AI Mode only on its Enterprise plan. Scrunch Core tracks ChatGPT, Perplexity, Google AI Overviews, and Copilot; Gemini, Google AI Mode, Claude, Meta AI, and Grok are listed on Enterprise. Prominara tracks all 5 of ChatGPT, Perplexity, Gemini, Google AI Overviews, and Google AI Mode on Pro and Agency, and any 2 of them on Starter.

04Who owns Scrunch AI now?

Sitecore acquired Scrunch in June 2026, in a deal Bloomberg reported at about $225 million. Sitecore said existing Scrunch customers can keep using it as a standalone product and that Scrunch features will be integrated into Sitecore over time. Prominara is an independent GEO platform founded in 2026.

05Does Scrunch measure whether content changes worked?

Scrunch shows AI visibility over time but does not publish a method for separating a change's effect from normal answer variance. Prominara re-asks the prompts tied to a logged change 9 times per check (3 runs in 3 phrasings), compares them with untouched control prompts, and reports a probability with a range at 7, 14, and 28 days.

06Scrunch vs Prominara for agencies?

Prominara includes white-label reports on Pro (5 per month) and Agency (unlimited), plus a client portal and multi-client workspaces on Agency ($299/month). Scrunch runs an agency partner program with multi-brand workspaces, special pricing, and referral commissions, but does not list white-label reports or a client portal.

07What is Scrunch AXP and does Prominara have it?

No, Prominara does not have an equivalent to Scrunch AXP. Scrunch AXP (Agent Experience Platform) serves AI agents a lightweight, machine-readable version of your site and is part of Scrunch Enterprise. Prominara instead audits your existing pages for AI readiness, scores them 0 to 100 with prioritized fixes, and generates llms.txt and Schema markup.

Scrunch AI details checked against their public pages on October 20, 2026: