GEO Glossary
Your comprehensive guide to Generative Engine Optimization and AI visibility terminology. Master the language of AI search optimization.
Core Concepts
Fundamental GEO and AI visibility concepts
AI Platforms
Major AI assistants and search engines
ChatGPT
OpenAI's conversational AI assistant, one of the most widely used AI platforms for information queries.
Claude
Anthropic's AI assistant known for nuanced understanding, safety focus, and long context capabilities.
Gemini
Google's multimodal AI model family that powers AI features across Google products.
Google AI Overviews
AI-generated summaries that appear at the top of Google search results for certain queries.
Perplexity AI
An AI-powered search engine that provides sourced answers with citations to original content.
Metrics & Measurement
Key performance indicators and scores
AI Visibility Score
A numerical rating (0-100) that indicates how well-optimized content is for AI discovery and citation.
Citation Tracking
Monitoring when and how AI systems reference, quote, or link to your content in their responses.
Content Structure Score
A metric measuring how well content is organized with headings, lists, and formatting that AI can easily parse.
Share of Voice (SOV)
The percentage of AI-generated mentions your brand receives compared to competitors for relevant queries.
Technical Terms
Technical implementation and infrastructure
AI Crawler
Automated bots used by AI companies to discover and index web content for training or real-time retrieval.
Large Language Model (LLM)
AI systems trained on vast text data that power conversational assistants and AI search engines.
llms.txt
A proposed standard file that provides AI systems with structured information about a website or organization.
Retrieval Augmented Generation (RAG)
A technique where AI retrieves current information from external sources before generating responses.
Schema Markup
Structured data code that helps search engines and AI systems understand the context and meaning of your content.
Semantic HTML
HTML markup that clearly describes the meaning and purpose of content, improving AI comprehension.
Strategy & Optimization
Optimization approaches and best practices
Authority Signals
Indicators that help AI systems assess the credibility and trustworthiness of content.
E-E-A-T
Experience, Expertise, Authoritativeness, and Trustworthiness - quality signals that influence both traditional search and AI systems.
Prompt Library
A curated collection of search queries used to systematically monitor AI responses for brand mentions and citations.
All Terms A-Z
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