AI Visibility Score

The AI Visibility Score is a composite metric that evaluates how well a webpage or domain is optimized for discovery by AI systems. Scores range from 0 to 100, with higher scores indicating better optimization for AI citation and recommendation.

The score is typically calculated across four key categories:

1. Content Structure (30%)

• Clear heading hierarchy (H1, H2, H3)
• Use of lists and structured formatting
• Direct answers positioned early in content
• Appropriate content length

2. Entity & Topic Signals (25%)

• Named entities (people, places, organizations)
• Statistics and numerical data
• Clear definitions and explanations
• Topic relevance and coverage

3. Authority Signals (25%)

• Author attribution and expertise
• Publication and update dates
• Citations and references
• Schema markup implementation

4. Technical Readiness (20%)

• AI crawler accessibility (robots.txt)
• Page load speed
• Semantic HTML structure
• Mobile responsiveness

Each category contributes to the overall score, helping content creators identify specific areas for improvement.