Generative Engine Optimization (GEO)

Generative Engine Optimization (GEO) is an emerging discipline focused on optimizing digital content for visibility in AI-powered search experiences. Unlike traditional SEO which optimizes for ranking algorithms, GEO focuses on making content understandable, trustworthy, and citation-worthy for large language models (LLMs) like ChatGPT, Claude, Perplexity, and Google's AI Overviews.

GEO encompasses several key practices:

• Structured Content: Using clear headings, lists, and semantic HTML to help AI parse content
• Entity Optimization: Including named entities, statistics, and factual claims that AI can verify
• Authority Signals: Adding author attribution, citations, dates, and schema markup
• Technical Readiness: Ensuring AI crawlers can access and index your content

The goal of GEO is to position your brand as a trusted source that AI systems recommend when users ask relevant questions.