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Generative Engine Optimization (GEO)
The practice of optimizing content to be discovered, cited, and recommended by AI-powered search engines and language models.
Full Definition
Generative Engine Optimization (GEO) is an emerging discipline focused on optimizing digital content for visibility in AI-powered search experiences. Unlike traditional SEO which optimizes for ranking algorithms, GEO focuses on making content understandable, trustworthy, and citation-worthy for large language models (LLMs) like ChatGPT, Claude, Perplexity, and Google's AI Overviews.
GEO encompasses several key practices:
- Structured Content: Using clear headings, lists, and semantic HTML to help AI parse content
- Entity Optimization: Including named entities, statistics, and factual claims that AI can verify
- Authority Signals: Adding author attribution, citations, dates, and schema markup
- Technical Readiness: Ensuring AI crawlers can access and index your content
The goal of GEO is to position your brand as a trusted source that AI systems recommend when users ask relevant questions.
Examples
- 1Optimizing your "About" page with structured FAQ content so ChatGPT can accurately describe your business
- 2Adding author bios and publication dates so AI can assess content freshness and authority
- 3Including statistics and citations that AI can verify and reference
Related Terms
Keywords
GEOgenerative engine optimizationAI SEOLLM optimizationAI search optimization
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