Share of Voice (SOV)

Share of Voice (SOV) in the context of AI visibility measures what percentage of AI-generated responses mention your brand compared to your competitors. It's a key competitive intelligence metric that shows your relative visibility in the AI ecosystem.

How SOV is Calculated:

SOV = (Your Brand Mentions / Total Industry Mentions) × 100

For example, if AI assistants mention your brand 30 times out of 100 total mentions for your industry category, your SOV is 30%.

Why SOV Matters:

• Competitive Benchmarking: Understand your position relative to competitors
• Trend Analysis: Track whether your visibility is growing or declining
• Strategy Validation: Measure the impact of GEO optimization efforts
• Market Intelligence: Identify which competitors AI systems favor

Factors Affecting SOV:

• Content quality and structure
• Brand authority and reputation
• Citation frequency in training data
• Recent news and updates
• User engagement signals

Improving SOV requires consistent effort in content optimization, brand building, and staying current with AI algorithm changes.