All researchState of AI Visibility: B2B SaaS Edition

State of AI Visibility: B2B SaaS Edition (Q4 2026)

This Q4 2026 study measures AI visibility for B2B SaaS brands only. We asked ChatGPT, Perplexity, Gemini, Google AI Overviews and Google AI Mode the same 12 buyer questions in each software category, from CRM to AI meeting assistants, and recorded which brands each engine named, recommended and cited. HubSpot was named in 96% of CRM answers, while Zendesk, the most-named help desk brand, appeared in 68%.

Last updated: October 19, 2026
Version: 2
Answers analyzed: 1,320
Collected: October 15, 2026 – October 15, 2026

Key findings

01
HubSpot was named in 96% of AI answers about CRM software, averaged across 5 engines (n = 132 answers to 12 questions).
02
QuickBooks was named in 56% of ChatGPT's answers about accounting and finance software, against 100% on Google AI Mode (n = 48 answers).
03
HubSpot Marketing Hub's share of marketing automation answers ranged from 72% on Perplexity to 94% on Gemini (n = 72 answers).
04
reddit.com was the most-cited source in AI answers about accounting and finance software, cited in 24% of them (n = 132 answers).
05
In help desk software, intercom.com was the most-cited source, cited in 39% of answers (n = 132 answers), while Zendesk was the brand named most often.
06
In product analytics, amplitude.com was cited in 49% of answers (n = 132 answers), more than any other source, while PostHog was the brand named most often.
07
Zendesk, the most-named help desk brand, appeared in 68% of AI answers, averaged across 5 engines (n = 132 answers to 12 questions).

Which brands do AI engines name most for accounting and finance software?

132 answers to 12 questions.

Share of AI answers that name each accounting and finance software brand, with 95% intervals
Brand	Named in answers	95% interval	Cited as a source	Recommended	Answers
QuickBooks	83%	72%–93%	17%	50%	132
Xero	76%	58%–89%	22%	51%	132
FreshBooks	38%	14%–63%	7%	38%	132
Wave	38%	14%–64%	11%	37%	132
Zoho Books	38%	18%–61%	11%	37%	132
NetSuite	36%	17%–56%	6%	21%	132
Ramp	26%	7%–50%	9%	26%	132
Sage Intacct	16%	3%–34%	9%	13%	132
Brex	14%	0%–33%	8%	12%	132
BILL	12%	0%–28%	6%	10%	132

Most-cited source sites
Site	Share of answers citing it
reddit.com	24%
xero.com	22%
nerdwallet.com	20%
youtube.com	19%
quickbooks.intuit.com	16%
zoho.com	13%
waveapps.com	12%
fitsmallbusiness.com	11%
forbes.com	11%
g2.com	11%

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<table>
  <caption>Share of AI answers naming each accounting and finance software brand</caption>
  <thead><tr><th>Brand</th><th>Share of AI answers naming it</th></tr></thead>
  <tbody>
    <tr><td>QuickBooks</td><td>83%</td></tr>
    <tr><td>Xero</td><td>76%</td></tr>
    <tr><td>FreshBooks</td><td>38%</td></tr>
    <tr><td>Wave</td><td>38%</td></tr>
    <tr><td>Zoho Books</td><td>38%</td></tr>
  </tbody>
</table>
<p>Source: <a href="https://prominara.com/research/ai-visibility-b2b-saas/v/2">Prominara</a> (CC BY 4.0)</p>

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Brand

QuickBooks was named in 83% of AI answers about accounting and finance software, averaged across 5 engines (n = 132 answers). Source: Prominara, "State of AI Visibility: B2B SaaS Edition (Q4 2026)", https://prominara.com/research/ai-visibility-b2b-saas/v/2

<a href="https://prominara.com/research/ai-visibility-b2b-saas/v/2"><img src="https://prominara.com/research/ai-visibility-b2b-saas/v/2/badge/accounting-and-finance-software/quickbooks.png" alt="QuickBooks was named in 83% of AI answers about accounting and finance software (Prominara, State of AI Visibility: B2B SaaS Edition (Q4 2026))" width="320" height="80"></a>

Which brands do AI engines name most for AI meeting assistants?

132 answers to 12 questions.

Share of AI answers that name each AI meeting assistants brand, with 95% intervals
Brand	Named in answers	95% interval	Cited as a source	Recommended	Answers
Fireflies.ai	78%	66%–89%	23%	63%	132
Fathom	62%	42%–82%	5%	59%	132
Otter.ai	54%	33%–75%	17%	36%	132
Granola	38%	21%–58%	4%	37%	132
Gong	26%	2%–51%	5%	21%	132
Avoma	23%	9%–41%	16%	22%	132
Fellow	22%	9%–36%	14%	18%	132
tl;dv	15%	4%–28%	11%	12%	132
Chorus	9%	0%–24%	0%	8%	132
Krisp	9%	2%–18%	6%	7%	132

Most-cited source sites
Site	Share of answers citing it
fireflies.ai	26%
youtube.com	25%
avoma.com	20%
fellow.ai	19%
otter.ai	19%
fathom.ai	17%
zapier.com	17%
justtalkingtech.medium.com	14%
reddit.com	14%
tldv.io	13%

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<table>
  <caption>Share of AI answers naming each AI meeting assistants brand</caption>
  <thead><tr><th>Brand</th><th>Share of AI answers naming it</th></tr></thead>
  <tbody>
    <tr><td>Fireflies.ai</td><td>78%</td></tr>
    <tr><td>Fathom</td><td>62%</td></tr>
    <tr><td>Otter.ai</td><td>54%</td></tr>
    <tr><td>Granola</td><td>38%</td></tr>
    <tr><td>Gong</td><td>26%</td></tr>
  </tbody>
</table>
<p>Source: <a href="https://prominara.com/research/ai-visibility-b2b-saas/v/2">Prominara</a> (CC BY 4.0)</p>

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Brand

Fireflies.ai was named in 78% of AI answers about AI meeting assistants, averaged across 5 engines (n = 132 answers). Source: Prominara, "State of AI Visibility: B2B SaaS Edition (Q4 2026)", https://prominara.com/research/ai-visibility-b2b-saas/v/2

<a href="https://prominara.com/research/ai-visibility-b2b-saas/v/2"><img src="https://prominara.com/research/ai-visibility-b2b-saas/v/2/badge/ai-meeting-assistants/firefliesai.png" alt="Fireflies.ai was named in 78% of AI answers about AI meeting assistants (Prominara, State of AI Visibility: B2B SaaS Edition (Q4 2026))" width="320" height="80"></a>

Which brands do AI engines name most for CRM software?

132 answers to 12 questions.

Share of AI answers that name each CRM software brand, with 95% intervals
Brand	Named in answers	95% interval	Cited as a source	Recommended	Answers
HubSpot	96%	88%–100%	41%	94%	132
Zoho CRM	64%	43%–82%	20%	58%	132
Pipedrive	62%	38%–84%	13%	59%	132
Salesforce	47%	28%–69%	24%	31%	132
Freshsales	27%	13%–43%	6%	26%	132
Attio	21%	2%–42%	14%	20%	132
Copper	9%	0%–24%	5%	9%	132
monday CRM	6%	1%–12%	17%	6%	132
Nutshell	5%	0%–11%	9%	5%	132
Folk	4%	0%–8%	7%	3%	132

Most-cited source sites
Site	Share of answers citing it
hubspot.com	43%
salesforce.com	23%
zoho.com	22%
monday.com	20%
youtube.com	17%
pipedrive.com	16%
attio.com	15%
blog.hubspot.com	14%
reddit.com	14%
forbes.com	13%

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<table>
  <caption>Share of AI answers naming each CRM software brand</caption>
  <thead><tr><th>Brand</th><th>Share of AI answers naming it</th></tr></thead>
  <tbody>
    <tr><td>HubSpot</td><td>96%</td></tr>
    <tr><td>Zoho CRM</td><td>64%</td></tr>
    <tr><td>Pipedrive</td><td>62%</td></tr>
    <tr><td>Salesforce</td><td>47%</td></tr>
    <tr><td>Freshsales</td><td>27%</td></tr>
  </tbody>
</table>
<p>Source: <a href="https://prominara.com/research/ai-visibility-b2b-saas/v/2">Prominara</a> (CC BY 4.0)</p>

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Brand

HubSpot was named in 96% of AI answers about CRM software, averaged across 5 engines (n = 132 answers). Source: Prominara, "State of AI Visibility: B2B SaaS Edition (Q4 2026)", https://prominara.com/research/ai-visibility-b2b-saas/v/2

<a href="https://prominara.com/research/ai-visibility-b2b-saas/v/2"><img src="https://prominara.com/research/ai-visibility-b2b-saas/v/2/badge/crm-software/hubspot.png" alt="HubSpot was named in 96% of AI answers about CRM software (Prominara, State of AI Visibility: B2B SaaS Edition (Q4 2026))" width="320" height="80"></a>

Which brands do AI engines name most for help desk software?

132 answers to 12 questions.

Share of AI answers that name each help desk software brand, with 95% intervals
Brand	Named in answers	95% interval	Cited as a source	Recommended	Answers
Zendesk	68%	47%–87%	29%	55%	132
Help Scout	66%	47%–83%	17%	63%	132
Freshdesk	58%	34%–80%	13%	49%	132
Intercom	46%	20%–72%	33%	44%	132
Zoho Desk	38%	16%–63%	13%	35%	132
HubSpot Service Hub	34%	22%–47%	6%	30%	132
Gorgias	22%	2%–43%	8%	19%	132
Hiver	18%	5%–36%	5%	17%	132
Front	17%	2%–38%	3%	16%	132
Jira Service Management	14%	5%–24%	3%	13%	132

Most-cited source sites
Site	Share of answers citing it
intercom.com	39%
zendesk.com	30%
helpscout.com	21%
getmacha.com	18%
reddit.com	18%
freshworks.com	16%
youtube.com	16%
helpdesk.com	15%
zoho.com	14%
desk365.io	12%

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<table>
  <caption>Share of AI answers naming each help desk software brand</caption>
  <thead><tr><th>Brand</th><th>Share of AI answers naming it</th></tr></thead>
  <tbody>
    <tr><td>Zendesk</td><td>68%</td></tr>
    <tr><td>Help Scout</td><td>66%</td></tr>
    <tr><td>Freshdesk</td><td>58%</td></tr>
    <tr><td>Intercom</td><td>46%</td></tr>
    <tr><td>Zoho Desk</td><td>38%</td></tr>
  </tbody>
</table>
<p>Source: <a href="https://prominara.com/research/ai-visibility-b2b-saas/v/2">Prominara</a> (CC BY 4.0)</p>

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Brand

Zendesk was named in 68% of AI answers about help desk software, averaged across 5 engines (n = 132 answers). Source: Prominara, "State of AI Visibility: B2B SaaS Edition (Q4 2026)", https://prominara.com/research/ai-visibility-b2b-saas/v/2

<a href="https://prominara.com/research/ai-visibility-b2b-saas/v/2"><img src="https://prominara.com/research/ai-visibility-b2b-saas/v/2/badge/help-desk-software/zendesk.png" alt="Zendesk was named in 68% of AI answers about help desk software (Prominara, State of AI Visibility: B2B SaaS Edition (Q4 2026))" width="320" height="80"></a>

Which brands do AI engines name most for HR and payroll software?

132 answers to 12 questions.

Share of AI answers that name each HR and payroll software brand, with 95% intervals
Brand	Named in answers	95% interval	Cited as a source	Recommended	Answers
Gusto	71%	48%–91%	39%	68%	132
Rippling	61%	38%–82%	22%	59%	132
BambooHR	36%	11%–61%	10%	35%	132
Deel	33%	12%–57%	7%	31%	132
ADP	27%	8%–49%	12%	18%	132
Paychex	11%	1%–23%	4%	8%	132
HiBob	10%	3%–18%	6%	9%	132
Paylocity	10%	0%–25%	2%	9%	132
Remote	10%	1%–24%	4%	6%	132
Lattice	8%	0%–25%	7%	8%	132

Most-cited source sites
Site	Share of answers citing it
gusto.com	46%
rippling.com	28%
g2.com	20%
forbes.com	17%
onpay.com	16%
peoplemanagingpeople.com	16%
adp.com	15%
youtube.com	15%
reddit.com	14%
patriotsoftware.com	13%

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<table>
  <caption>Share of AI answers naming each HR and payroll software brand</caption>
  <thead><tr><th>Brand</th><th>Share of AI answers naming it</th></tr></thead>
  <tbody>
    <tr><td>Gusto</td><td>71%</td></tr>
    <tr><td>Rippling</td><td>61%</td></tr>
    <tr><td>BambooHR</td><td>36%</td></tr>
    <tr><td>Deel</td><td>33%</td></tr>
    <tr><td>ADP</td><td>27%</td></tr>
  </tbody>
</table>
<p>Source: <a href="https://prominara.com/research/ai-visibility-b2b-saas/v/2">Prominara</a> (CC BY 4.0)</p>

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Gusto was named in 71% of AI answers about HR and payroll software, averaged across 5 engines (n = 132 answers). Source: Prominara, "State of AI Visibility: B2B SaaS Edition (Q4 2026)", https://prominara.com/research/ai-visibility-b2b-saas/v/2

<a href="https://prominara.com/research/ai-visibility-b2b-saas/v/2"><img src="https://prominara.com/research/ai-visibility-b2b-saas/v/2/badge/hr-and-payroll-software/gusto.png" alt="Gusto was named in 71% of AI answers about HR and payroll software (Prominara, State of AI Visibility: B2B SaaS Edition (Q4 2026))" width="320" height="80"></a>

Which brands do AI engines name most for marketing automation software?

132 answers to 12 questions.

Share of AI answers that name each marketing automation software brand, with 95% intervals
Brand	Named in answers	95% interval	Cited as a source	Recommended	Answers
HubSpot Marketing Hub	84%	71%–96%	36%	71%	132
ActiveCampaign	58%	37%–78%	12%	54%	132
Brevo	46%	24%–69%	17%	42%	132
Adobe Marketo Engage	41%	18%–66%	1%	36%	132
Mailchimp	26%	10%–44%	6%	22%	132
Salesforce Marketing Cloud	23%	7%–43%	14%	19%	132
Klaviyo	23%	9%–38%	1%	22%	132
MailerLite	18%	7%–31%	3%	16%	132
Customer.io	16%	1%–34%	6%	16%	132
Kit	4%	1%–8%	0%	4%	132

Most-cited source sites
Site	Share of answers citing it
hubspot.com	21%
blog.hubspot.com	20%
brevo.com	15%
ventureharbour.com	14%
zapier.com	14%
activecampaign.com	13%
help.brevo.com	13%
reddit.com	13%
drip.com	12%
youtube.com	11%

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<table>
  <caption>Share of AI answers naming each marketing automation software brand</caption>
  <thead><tr><th>Brand</th><th>Share of AI answers naming it</th></tr></thead>
  <tbody>
    <tr><td>HubSpot Marketing Hub</td><td>84%</td></tr>
    <tr><td>ActiveCampaign</td><td>58%</td></tr>
    <tr><td>Brevo</td><td>46%</td></tr>
    <tr><td>Adobe Marketo Engage</td><td>41%</td></tr>
    <tr><td>Mailchimp</td><td>26%</td></tr>
  </tbody>
</table>
<p>Source: <a href="https://prominara.com/research/ai-visibility-b2b-saas/v/2">Prominara</a> (CC BY 4.0)</p>

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Brand

HubSpot Marketing Hub was named in 84% of AI answers about marketing automation software, averaged across 5 engines (n = 132 answers). Source: Prominara, "State of AI Visibility: B2B SaaS Edition (Q4 2026)", https://prominara.com/research/ai-visibility-b2b-saas/v/2

<a href="https://prominara.com/research/ai-visibility-b2b-saas/v/2"><img src="https://prominara.com/research/ai-visibility-b2b-saas/v/2/badge/marketing-automation-software/hubspot-marketing-hub.png" alt="HubSpot Marketing Hub was named in 84% of AI answers about marketing automation software (Prominara, State of AI Visibility: B2B SaaS Edition (Q4 2026))" width="320" height="80"></a>

Which brands do AI engines name most for product analytics software?

132 answers to 12 questions.

Share of AI answers that name each product analytics software brand, with 95% intervals
Brand	Named in answers	95% interval	Cited as a source	Recommended	Answers
PostHog	73%	52%–92%	41%	71%	132
Amplitude	69%	47%–88%	42%	63%	132
Mixpanel	67%	42%–89%	24%	58%	132
Microsoft Clarity	24%	4%–46%	4%	24%	132
Google Analytics	23%	11%–38%	0%	6%	132
Heap	21%	8%–36%	1%	20%	132
Pendo	21%	7%–39%	7%	20%	132
Hotjar	16%	2%–36%	1%	13%	132
FullStory	14%	2%–32%	7%	13%	132
Contentsquare	14%	4%–27%	3%	9%	132

Most-cited source sites
Site	Share of answers citing it
amplitude.com	49%
posthog.com	46%
mixpanel.com	29%
learn.g2.com	20%
gainsight.com	18%
cleverx.com	17%
userpilot.com	16%
reddit.com	14%
youtube.com	10%
docs.mixpanel.com	9%

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<table>
  <caption>Share of AI answers naming each product analytics software brand</caption>
  <thead><tr><th>Brand</th><th>Share of AI answers naming it</th></tr></thead>
  <tbody>
    <tr><td>PostHog</td><td>73%</td></tr>
    <tr><td>Amplitude</td><td>69%</td></tr>
    <tr><td>Mixpanel</td><td>67%</td></tr>
    <tr><td>Microsoft Clarity</td><td>24%</td></tr>
    <tr><td>Google Analytics</td><td>23%</td></tr>
  </tbody>
</table>
<p>Source: <a href="https://prominara.com/research/ai-visibility-b2b-saas/v/2">Prominara</a> (CC BY 4.0)</p>

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PostHog was named in 73% of AI answers about product analytics software, averaged across 5 engines (n = 132 answers). Source: Prominara, "State of AI Visibility: B2B SaaS Edition (Q4 2026)", https://prominara.com/research/ai-visibility-b2b-saas/v/2

<a href="https://prominara.com/research/ai-visibility-b2b-saas/v/2"><img src="https://prominara.com/research/ai-visibility-b2b-saas/v/2/badge/product-analytics-software/posthog.png" alt="PostHog was named in 73% of AI answers about product analytics software (Prominara, State of AI Visibility: B2B SaaS Edition (Q4 2026))" width="320" height="80"></a>

Which brands do AI engines name most for project management software?

132 answers to 12 questions.

Share of AI answers that name each project management software brand, with 95% intervals
Brand	Named in answers	95% interval	Cited as a source	Recommended	Answers
Asana	80%	66%–93%	26%	66%	132
Trello	77%	59%–93%	13%	71%	132
ClickUp	75%	55%–92%	24%	68%	132
Jira	42%	20%–64%	7%	27%	132
monday.com	41%	21%–62%	14%	34%	132
Notion	23%	16%–30%	0%	17%	132
Linear	19%	3%–39%	6%	18%	132
Wrike	18%	6%–36%	11%	14%	132
Teamwork.com	14%	0%–32%	17%	14%	132
Basecamp	12%	3%–23%	0%	10%	132

Most-cited source sites
Site	Share of answers citing it
clickup.com	31%
asana.com	30%
reddit.com	24%
ones.com	23%
zapier.com	22%
rock.so	20%
teamwork.com	20%
monday.com	19%
thedigitalprojectmanager.com	19%
youtube.com	19%

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<table>
  <caption>Share of AI answers naming each project management software brand</caption>
  <thead><tr><th>Brand</th><th>Share of AI answers naming it</th></tr></thead>
  <tbody>
    <tr><td>Asana</td><td>80%</td></tr>
    <tr><td>Trello</td><td>77%</td></tr>
    <tr><td>ClickUp</td><td>75%</td></tr>
    <tr><td>Jira</td><td>42%</td></tr>
    <tr><td>monday.com</td><td>41%</td></tr>
  </tbody>
</table>
<p>Source: <a href="https://prominara.com/research/ai-visibility-b2b-saas/v/2">Prominara</a> (CC BY 4.0)</p>

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Asana was named in 80% of AI answers about project management software, averaged across 5 engines (n = 132 answers). Source: Prominara, "State of AI Visibility: B2B SaaS Edition (Q4 2026)", https://prominara.com/research/ai-visibility-b2b-saas/v/2

<a href="https://prominara.com/research/ai-visibility-b2b-saas/v/2"><img src="https://prominara.com/research/ai-visibility-b2b-saas/v/2/badge/project-management-software/asana.png" alt="Asana was named in 80% of AI answers about project management software (Prominara, State of AI Visibility: B2B SaaS Edition (Q4 2026))" width="320" height="80"></a>

Which brands do AI engines name most for sales prospecting software?

132 answers to 12 questions.

Share of AI answers that name each sales prospecting software brand, with 95% intervals
Brand	Named in answers	95% interval	Cited as a source	Recommended	Answers
Apollo.io	81%	58%–99%	33%	58%	132
ZoomInfo	49%	27%–72%	16%	32%	132
Clay	32%	13%–55%	16%	29%	132
Cognism	30%	8%–54%	4%	27%	132
Salesloft	29%	8%–52%	3%	26%	132
Instantly	29%	7%–54%	9%	27%	132
Outreach	28%	6%–52%	6%	25%	132
lemlist	25%	8%–45%	18%	22%	132
Smartlead	25%	6%–48%	6%	22%	132
LinkedIn Sales Navigator	24%	7%–44%	4%	18%	132

Most-cited source sites
Site	Share of answers citing it
apollo.io	32%
g2.com	20%
lemlist.com	19%
pipeline.zoominfo.com	19%
clay.com	17%
youtube.com	17%
salesforge.ai	15%
amplemarket.com	14%
saleshandy.com	14%
artisan.co	13%

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The top five brands as an HTML table, with the credit link the CC BY 4.0 license asks for.

<table>
  <caption>Share of AI answers naming each sales prospecting software brand</caption>
  <thead><tr><th>Brand</th><th>Share of AI answers naming it</th></tr></thead>
  <tbody>
    <tr><td>Apollo.io</td><td>81%</td></tr>
    <tr><td>ZoomInfo</td><td>49%</td></tr>
    <tr><td>Clay</td><td>32%</td></tr>
    <tr><td>Cognism</td><td>30%</td></tr>
    <tr><td>Salesloft</td><td>29%</td></tr>
  </tbody>
</table>
<p>Source: <a href="https://prominara.com/research/ai-visibility-b2b-saas/v/2">Prominara</a> (CC BY 4.0)</p>

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Brand

Apollo.io was named in 81% of AI answers about sales prospecting software, averaged across 5 engines (n = 132 answers). Source: Prominara, "State of AI Visibility: B2B SaaS Edition (Q4 2026)", https://prominara.com/research/ai-visibility-b2b-saas/v/2

<a href="https://prominara.com/research/ai-visibility-b2b-saas/v/2"><img src="https://prominara.com/research/ai-visibility-b2b-saas/v/2/badge/sales-prospecting-software/apolloio.png" alt="Apollo.io was named in 81% of AI answers about sales prospecting software (Prominara, State of AI Visibility: B2B SaaS Edition (Q4 2026))" width="320" height="80"></a>

Which brands do AI engines name most for scheduling software?

132 answers to 12 questions.

Share of AI answers that name each scheduling software brand, with 95% intervals
Brand	Named in answers	95% interval	Cited as a source	Recommended	Answers
Calendly	84%	63%–100%	36%	60%	132
Cal.com	47%	26%–69%	28%	42%	132
Chili Piper	41%	16%–67%	18%	39%	132
Acuity Scheduling	15%	0%–35%	3%	15%	132
HubSpot Meetings	13%	3%–26%	9%	13%	132
Doodle	11%	2%–22%	2%	7%	132
TidyCal	11%	0%–27%	8%	11%	132
LeanData	11%	0%–28%	7%	11%	132
SavvyCal	9%	1%–22%	1%	9%	132
Setmore	9%	0%–20%	1%	6%	132

Most-cited source sites
Site	Share of answers citing it
calendly.com	36%
cal.com	36%
zapier.com	19%
chilipiper.com	18%
revenuehero.io	17%
youcanbook.me	14%
default.com	13%
reddit.com	13%
lunacal.ai	12%
meetergo.com	12%

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The top five brands as an HTML table, with the credit link the CC BY 4.0 license asks for.

<table>
  <caption>Share of AI answers naming each scheduling software brand</caption>
  <thead><tr><th>Brand</th><th>Share of AI answers naming it</th></tr></thead>
  <tbody>
    <tr><td>Calendly</td><td>84%</td></tr>
    <tr><td>Cal.com</td><td>47%</td></tr>
    <tr><td>Chili Piper</td><td>41%</td></tr>
    <tr><td>Acuity Scheduling</td><td>15%</td></tr>
    <tr><td>HubSpot Meetings</td><td>13%</td></tr>
  </tbody>
</table>
<p>Source: <a href="https://prominara.com/research/ai-visibility-b2b-saas/v/2">Prominara</a> (CC BY 4.0)</p>

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Brand

Calendly was named in 84% of AI answers about scheduling software, averaged across 5 engines (n = 132 answers). Source: Prominara, "State of AI Visibility: B2B SaaS Edition (Q4 2026)", https://prominara.com/research/ai-visibility-b2b-saas/v/2

<a href="https://prominara.com/research/ai-visibility-b2b-saas/v/2"><img src="https://prominara.com/research/ai-visibility-b2b-saas/v/2/badge/scheduling-software/calendly.png" alt="Calendly was named in 84% of AI answers about scheduling software (Prominara, State of AI Visibility: B2B SaaS Edition (Q4 2026))" width="320" height="80"></a>

How often the same question gets a different answer

Repeatability is how often repeated runs of the same wording agree on whether a brand is named. Wording spread is the gap between the highest and lowest rate across wordings of one question. Medians across categories.

Engine	Repeatability	Wording spread
ChatGPT	100%	0%
Gemini	100%	0%
Google AI Mode	—	0%
Google AI Overviews	—	0%
Perplexity	100%	0%

Methodology

Engines: 5 · Answers: 1,320

Methodology version 2026-10-v1. This release reports brand visibility and cited sources.

What was asked

Engines: ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode.
Market: country US, language en, desktop results for Google surfaces.
Period: 2026-10-15 to 2026-10-15, 1 run.
120 questions, each asked in 3 wordings (the original plus 2 paraphrases written once and frozen before the first run).
ChatGPT, Perplexity, Gemini: each wording asked 3 times per run.
Google AI Overviews, Google AI Mode: each wording fetched once per run; repeating a results page adds cost and no information.
Headline edition: 1320 successful answers to the original wording of 120 questions, from the latest complete run.
Across all runs and wordings in this release: 3957 successful answers.
No answer was left out for incomplete scoring.

Models observed

Models are the ones each engine reported in its response, not the ones requested.

ChatGPT: gpt-6-luna from 2026-10-15 to 2026-10-17 (3 days observed)
Gemini: gemini-3.5-flash-lite from 2026-10-15 to 2026-10-17 (3 days observed)
Perplexity: perplexity/sonar from 2026-10-15 to 2026-10-16 (2 days observed)

How answers were scored

Each answer was scored by Prominara's production brand extractor (model gpt-5-mini, extractor version 8cb682162c28:gpt-5-mini), the same one that scores customer answers.
A brand counts as named when the extractor quotes a passage from the answer that contains the brand and that quote is found verbatim in the answer text, or, when the extractor misses it, when the full brand name appears in the answer as a whole word.
Brands whose name is an ordinary word (for example a bank called Current) are judged with a short note on what the brand is, and the whole-word fallback above is not applied to them, so the word alone never counts as a mention.
A brand counts as cited when one of its domains appears among the answer's sources. Domains are used only for this; they are not used to decide whether a brand was named.
"Visible" means named or cited.
0.0% of answers were longer than the extractor's 8,000-character window. 0.0% of mentions were found beyond it; for those, sentiment and recommendation are unknown and are left out of those rates.

Extraction accuracy

364 judgments across 5 engines, drawn in a seeded random order.
cited: 90 of 91 agreed (98.9%)
mentioned: 94 of 96 agreed (97.9%)
recommended: 85 of 89 agreed (95.5%)
sentiment: 85 of 88 agreed (96.6%)

How rates were computed

Denominators count successful answers only. A failed request is missing data, not evidence of absence.
When a Google AI surface did not appear for a query, that answer stays in the denominator: the absence is the observation.
Headline rates use the original wording only, across all repetitions. Each paraphrase is reported separately and never pooled into one rate, because a different wording measures a different question.
The all-engines figure is the average of the engines' own rates, so an engine asked more times (repetitions) does not weigh more than one asked once.
95% confidence intervals come from a bootstrap that resamples questions (2,000 resamples, fixed seed), because repeated answers to one question are not independent. Single-answer engines use a Wilson interval.
Changes between runs are tested together: a change is reported only when it survives a Benjamini–Hochberg adjustment (false discovery rate 0.05) across all 0 changes tested in this release and its 95% interval excludes zero. 0 passed. P-values for this step use the bootstrap standard error (normal approximation).
Noise floor: for each engine, how often repeated answers to the same wording agreed on whether a brand was named (median across questions), and the largest gap between wordings' rates.

Limitations

Answers come from the engines' APIs. API models and settings may differ from the consumer apps people use.
One market (US, en). Results may not hold elsewhere.
The tracked brand list was chosen by Prominara; brands outside it appear only in the untracked-brands list.
Engines change their models and retrieval without notice; the models observed are listed above.

License

The data in this release is published under CC BY 4.0. Reuse it with attribution to Prominara and a link to this page.

The general measurement approach is described on the methodology page.

Questions

What is AI visibility?

AI visibility is how often AI engines name, recommend or cite a brand when people ask them questions. This study measures it for B2B SaaS brands on 5 engines: ChatGPT, Perplexity, Gemini, Google AI Overviews and Google AI Mode.

Does this study cover industries other than B2B SaaS?

No. It covers B2B SaaS only: CRM, help desk, HR and payroll, project management, marketing automation, product analytics, sales prospecting, scheduling, accounting and finance software, and AI meeting assistants. Consumer brands and agencies are not included.

How was AI visibility measured?

Each category has 12 buyer questions, each asked in 3 wordings. ChatGPT, Perplexity and Gemini answered every wording 3 times; Google AI Overviews and Google AI Mode were checked once. Headline rates use the original wording, and a hand-audited sample checks the brand scoring.

Which B2B SaaS brand has the highest AI visibility?

HubSpot in CRM software: it was named in 96% of AI answers, averaged across 5 engines (n = 132 answers to 12 questions). Every category has its own leader, shown in the tables on this page.

Do AI engines agree on which software to name?

Not always. QuickBooks was named in 56% of ChatGPT's answers about accounting and finance software and in 100% of Google AI Mode's.

How often is this study updated?

Every quarter. Each quarter's results become a new version at this same address, and earlier versions stay online with their original numbers.

Can I use this data?

Yes. The dataset is published under CC BY 4.0. Credit Prominara and link to this page.

Cite this study

APA

Prominara. (2026, October 19). State of AI Visibility: B2B SaaS Edition (Q4 2026) [Data set]. https://prominara.com/research/ai-visibility-b2b-saas/v/2

Plain text

Source: Prominara, "State of AI Visibility: B2B SaaS Edition (Q4 2026)" (2026), https://prominara.com/research/ai-visibility-b2b-saas/v/2

The data is licensed under CC BY 4.0: reuse it freely with a credit and a link to this page. Every category above has its own chart image, embeddable table and brand badges under “Share or embed”.

Nicolás Rodriguez SearaFounder, Prominara

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