Nicolás Rodriguez Seara

Nicolás Rodriguez Seara has spent more than two decades at the intersection of engineering and growth. As Director of Engineering at Mercado Libre (NASDAQ: MELI), Latin America's largest e-commerce company, he scaled engineering teams to 170 people and built the marketing-technology infrastructure powering operations across the region — a martech stack handling 500 visits per second for over 100 million unique users, and the cross-device, multi-touch attribution system behind it.

As VP of Engineering at Kavak, he led e-commerce and MarTech engineering, where technical optimization of the site architecture — done hand in hand with the SEO team — doubled organic traffic in eight months. That work sits at the core of what Prominara measures today: which technical and content changes actually move discovery, and which just look good on a slide.

In 2026 he founded Prominara, a GEO platform that tracks brand visibility across AI answers. His bet: the customer journey is being rewritten by AI — people no longer discover products by searching, they discover them by asking — and brands need the same rigor of measurement and attribution in AI answers that they built for traditional search. He writes here about GEO, AI search visibility, and what the shift means for growth and marketing teams.