How to Check if ChatGPT Mentions Your Brand (Free)

More people are using ChatGPT to research products, compare services, and get recommendations. If ChatGPT does not mention your brand when users ask relevant questions, you are missing a growing discovery channel. Here is how to check your brand's AI visibility for free, plus how to automate the process. See also our research on whether ChatGPT recommends brands.

Why This Matters

According to recent data, over 100 million people use ChatGPT weekly. Many of these users ask product and service recommendation questions like "What is the best accounting software for freelancers?" or "Top marketing agencies in New York." If your brand is absent from these responses, competitors are capturing attention you could be earning.

Method 1: Manual Prompt Testing (Free)

The simplest way to check is to ask ChatGPT directly. Here is a step-by-step process:

Step 1: Identify Relevant Prompts

Think about what your potential customers might ask ChatGPT. Focus on:

• Category queries - "Best [your category] tools" or "Top [your industry] companies"
• Comparison queries - "[Your brand] vs [competitor]" or "Alternatives to [competitor]"
• Recommendation queries - "Which [product type] should I use for [use case]?"
• Direct queries - "What is [your brand]?" or "Is [your brand] good?"

Write down 10 to 15 prompts that a potential customer would realistically ask.

Step 2: Test Each Prompt in ChatGPT

Open ChatGPT (the free tier works fine) and enter each prompt. For each response, note:

• Is your brand mentioned? (yes/no)
• Where does it appear? (first mentioned, listed among several, or absent)
• What is the sentiment? (positive, neutral, or negative)
• Are competitors mentioned instead? (note which ones)

Step 3: Test with Web Search Enabled

If you have access to ChatGPT with web search (available on free and paid plans), repeat the same prompts. Web search results may differ from the base model responses because they pull from current web data.

Step 4: Document Your Baseline

Record your findings in a spreadsheet with columns for: prompt, mentioned (yes/no), position, sentiment, and competitors mentioned. This is your baseline for measuring improvement.

Method 2: Check Across Multiple AI Platforms

ChatGPT is not the only answer engine. Repeat the same prompts on:

• Perplexity (perplexity.ai) - Often provides more detailed citations
• Google AI Overviews - Search your key queries on Google and check the AI-generated summary
• Microsoft Copilot (copilot.microsoft.com) - Powered by OpenAI but with different retrieval

Your brand might appear on some platforms but not others. Each has different data sources and retrieval methods.

Method 3: Automate with Prominara (Free Plan Available)

Manual testing works for a quick check, but it has limitations. You can only test a handful of prompts at a time, results change as AI models update, and you cannot track trends over time.

Prominara automates this process:

1. Add your site - Enter your domain and brand name
2. Run a scan - Prominara queries ChatGPT, Perplexity, and Google AI Overviews with relevant prompts
3. Review your GEO score - See a composite score measuring your AI visibility across platforms
4. Track citations - Monitor which prompts mention your brand, the sentiment, and how it changes over time
5. Get prompt suggestions - Discover which queries are most likely to surface your brand

The free plan includes core scanning and monitoring for one site, making it a practical way to move beyond manual spot-checking.

What to Do with Your Results

If ChatGPT Mentions Your Brand

Good news. Check the sentiment and accuracy. If the information is outdated or incorrect, you may need to update your website content to provide clearer, more current information that AI models can use.

If ChatGPT Does Not Mention Your Brand

This is common, especially for newer or smaller brands. Here are the most impactful steps:

1. Check AI crawler access - Make sure your robots.txt allows GPTBot. If it is blocked, ChatGPT cannot learn from your site.
2. Implement structured data - Add Organization, Product, and FAQ schema markup so AI engines understand your brand context.
3. Publish an llms.txt file - This file gives AI crawlers a structured overview of your brand, products, and key content.
4. Create comparison content - Write pages that compare your product to competitors. These are frequently cited in AI recommendation responses.
5. Build authority - Get mentioned on authoritative third-party sites, directories, and review platforms.

If ChatGPT Mentions Your Brand Negatively

Address the root cause. AI engines synthesize information from the web, so negative mentions often reflect:

• Negative reviews on third-party sites
• Outdated information on your own site
• Unresolved complaints on forums or social media

Improving the underlying web presence will gradually shift how AI models characterize your brand.

How Often Should You Check?

AI models update their web search indexes continuously, but the base training data updates less frequently. A practical cadence:

• Weekly - Spot-check 3 to 5 key prompts manually
• Monthly - Run a full scan with a monitoring tool to track trends
• Quarterly - Review your strategy and adjust prompts, content, and technical setup based on results

Key Takeaways

• You can check ChatGPT brand mentions for free using manual prompt testing
• Test across multiple AI platforms, not just ChatGPT
• Document your baseline so you can measure improvement
• Automate monitoring to track trends over time
• Focus on AI crawler access, structured data, and authority to improve your visibility

The brands that monitor and optimize their AI visibility now will have a significant head start as AI-powered search continues to grow.