Full Definition

ChatGPT is a conversational AI assistant developed by OpenAI, launched in November 2022. It has rapidly become one of the most widely used AI platforms globally, with hundreds of millions of users asking questions that would traditionally go to search engines.

Versions and Capabilities:

ChatGPT (Free)

Model: GPT-4o mini
Features: Text chat, basic image understanding
Web Browse: Limited

ChatGPT Plus ($20/month)

Model: GPT-4o, GPT-4
Features: Browse, plugins, image generation
Web Browse: Yes (for current information)

ChatGPT Enterprise

Model: GPT-4 with enterprise features
Features: Advanced data analysis, admin controls
Security: Enhanced privacy protections

Why ChatGPT Matters for GEO:

Massive user base asking commercial queries
Browse feature retrieves current web content
Brand mentions influence user decisions
Training data includes web content
API powers many other applications

Optimizing for ChatGPT:

Allow GPTBot in robots.txt
Create clear, factual content about your brand
Include structured FAQs
Maintain accurate business information
Build authoritative content in your niche

GPTBot Crawler:

OpenAI uses GPTBot to crawl websites for training data and real-time retrieval. Allowing GPTBot access can improve your chances of being cited in ChatGPT responses.

ChatGPT