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Platform guideUpdated February 19, 2026ChatGPT is OpenAI's conversational AI assistant with over 200 million weekly active users. It answers questions, provides recommendations, and assists with tasks across every industry. When users ask ChatGPT about products, services, or topics in your space, being mentioned can drive awareness and consideration.
200M+ weekly active users, used for research, recommendations, and decision-making
ChatGPT is trained on web content, books, and code. Content that was prominent before the training cutoff may be embedded in the model's knowledge.
ChatGPT Plus and Enterprise users can enable Browse to search the web in real-time. This retrieves current content and can cite sources.
OpenAI uses GPTBot to crawl websites for training data and real-time retrieval. Allowing GPTBot access is the first step to ChatGPT visibility.
GPTBot respects robots.txt. Allow access to public content you want ChatGPT to know about. Block sensitive or private areas.
User-agent: GPTBot Allow: / Disallow: /admin/ Disallow: /private/
Create comprehensive "What is X?" content for your category. ChatGPT cites authoritative definitions frequently.
Create balanced comparison pages for common "X vs Y" queries. Structure with clear tables and use cases.
Create curated lists for "Best [category]" queries. Include your product with honest evaluation criteria.
Include FAQ sections with clear questions and direct answers. Use FAQ Schema for additional signals.
Ensure consistent brand name usage, clear product descriptions, and maintain Wikipedia/directory presence.
Earn mentions on industry blogs, review sites, and publications. External mentions reinforce your authority.
Ensure GPTBot can crawl your public content.
# robots.txt User-agent: GPTBot Allow: /
Add relevant Schema types for your content.
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "Your Title",
"author": {"@type": "Person", "name": "Author Name"},
"datePublished": "2025-01-20"
}Provide structured information about your organization.
# Your Company ## About [Description of your company/product] ## Key Features - Feature 1 - Feature 2
For Browse-based responses, changes can appear within days. For training data, it depends on OpenAI's update cycles (less predictable).
Only if you have specific reasons (e.g., copyright concerns). Blocking GPTBot removes your content from ChatGPT's training and real-time retrieval.
Manual testing or tools like Prominara that automate prompt testing across AI platforms. Analytics can show traffic from ChatGPT Browse.
Prominara monitors AI mentions automatically. Weekly refresh. Shareable reports.
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