Full Definition

Perplexity AI is an AI-powered search engine that combines large language models with real-time web search to provide comprehensive, sourced answers. Unlike ChatGPT, Perplexity is designed specifically for search and always includes citations to its sources.

Key Features:

Real-Time Search

Always retrieves current information
Indexes web content continuously
Updates answers with latest data

Citation System

Numbers reference source links
Users can verify information
Sources displayed prominently

Follow-up Questions

Conversational search experience
Refine queries naturally
Build on previous context

Pro Features

More comprehensive research
Image understanding
File upload and analysis

Why Perplexity Matters for GEO:

Explicitly cites sources (attribution)
Users click through to sources
Real-time retrieval means fresh content ranks
Growing user base for commercial queries
Clear connection between content and citation

Optimizing for Perplexity:

Allow PerplexityBot in robots.txt
Create comprehensive, factual content
Use clear headings and structure
Include statistics and specific claims
Maintain technical accessibility

PerplexityBot:

The PerplexityBot crawler indexes content for real-time retrieval. Unlike training-based systems, Perplexity retrieves content in real-time, meaning optimization can have immediate impact.

Perplexity AI