Perplexity AI

Perplexity AI is an AI-powered search engine that combines large language models with real-time web search to provide comprehensive, sourced answers. Unlike ChatGPT, Perplexity is designed specifically for search and always includes citations to its sources.

Key Features:

Real-Time Search

• Always retrieves current information
• Indexes web content continuously
• Updates answers with latest data

Citation System

• Numbers reference source links
• Users can verify information
• Sources displayed prominently

Follow-up Questions

• Conversational search experience
• Refine queries naturally
• Build on previous context

Pro Features

• More comprehensive research
• Image understanding
• File upload and analysis

Why Perplexity Matters for GEO:

• Explicitly cites sources (attribution)
• Users click through to sources
• Real-time retrieval means fresh content ranks
• Growing user base for commercial queries
• Clear connection between content and citation

Optimizing for Perplexity:

• Allow PerplexityBot in robots.txt
• Create comprehensive, factual content
• Use clear headings and structure
• Include statistics and specific claims
• Maintain technical accessibility

PerplexityBot:

The PerplexityBot crawler indexes content for real-time retrieval. Unlike training-based systems, Perplexity retrieves content in real-time, meaning optimization can have immediate impact.