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Platform guideUpdated February 19, 2026Perplexity is an AI-powered search engine that always retrieves current information and cites sources with numbered references. Unlike ChatGPT, Perplexity is purpose-built for search and always includes clickable citations, making it a valuable source of referral traffic.
Millions of daily searches, growing rapidly. Popular for research, fact-checking, and commercial queries.
Perplexity interprets the user's question and determines what information is needed.
Unlike ChatGPT, Perplexity searches the web for every query. No training data lag.
Content from multiple sources is analyzed and synthesized into a coherent answer.
Sources are numbered and linked inline. Users can click to verify or learn more.
PerplexityBot retrieves content in real-time for active searches. Blocking it directly impacts visibility, unlike training-based crawlers.
User-agent: PerplexityBot Allow: /
Structure content so key answers are extractable. Lead with conclusions, follow with detail.
Include specific numbers, statistics, dates, and named entities. Perplexity prioritizes verifiable facts.
Be the single best source for a topic. Cover all aspects, include FAQs, and provide context.
Update content regularly and include "Last updated" dates. Freshness matters for real-time retrieval.
Perplexity retrieves multiple sources quickly. Slow pages may timeout and not be cited.
Ensure your content is accessible to Perplexity's crawler.
User-agent: PerplexityBot Allow: /
Target under 2 seconds load time. Use CDN, optimize images, enable compression.
Avoid content in images or JavaScript. Use semantic HTML for easy text extraction.
Since Perplexity uses real-time retrieval, changes can appear within days of indexing.
Yes. Citations include clickable links. Users can and do click through to verify information.
Being cited earlier (lower numbers) often means higher relevance and visibility, but any citation is valuable.
Prominara monitors AI mentions automatically. Weekly refresh. Shareable reports.
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