Best AI Visibility Tools 2026: Complete Comparison

AI visibility has become a critical channel for brand discovery. As of early 2026, over 40% of product research queries now pass through AI-powered engines like ChatGPT, Perplexity, and Google AI Overviews before a user ever clicks a traditional search result. If your brand is invisible in these AI responses, you are missing a growing share of qualified traffic.

This roundup compares the leading AI visibility tools available in 2026, evaluating each on monitoring depth, actionable outputs, platform coverage, and pricing. Whether you are a solo marketer or an agency managing dozens of brands, this guide will help you choose the right solution.

How We Evaluated

We assessed each tool across five criteria:

• Platform coverage - Which AI engines does it monitor (ChatGPT, Perplexity, Google AI Overviews, Claude)?
• Audit depth - How granular is the analysis of your current AI presence?
• Actionable outputs - Does it just report problems, or does it generate fixes?
• Ease of use - How quickly can a non-technical marketer get value?
• Pricing transparency - Are limits and costs clearly communicated?

1. Prominara

Best for: End-to-end audit-generate-validate workflow

Prominara stands out because it goes beyond monitoring. Its core workflow follows three stages: audit your current AI visibility with a GEO score, generate structured data, llms.txt files, and optimized content, and validate results by querying live AI platforms and tracking citations over time.

Key Features

• GEO Score - A proprietary composite score (0-100) measuring content structure, entity coverage, authority signals, and technical readiness across ChatGPT, Perplexity, and Google AI Overviews
• Generators - Built-in tools that produce schema markup, llms.txt files, FAQ structured data, and AI-optimized content briefs directly from audit findings
• Live validation - Sends real prompts to ChatGPT, Perplexity, and Google Gemini to verify whether your brand is cited, what sentiment is expressed, and how you compare to competitors
• Prompt suggestions engine - AI-powered suggestions for prompts that are most likely to surface your brand, weighted toward organic brand-agnostic queries
• Multi-site dashboard - Manage multiple brands or client sites from a single account with team collaboration

Pros

• Only tool that closes the loop from audit to generation to validation
• Free plan available with core scanning and limited generators
• Prompt suggestions use brand-agnostic queries that test genuine visibility, not just branded searches
• Multi-platform validation covers ChatGPT, Perplexity, and Google AI simultaneously

Cons

• Generator limits on lower-tier plans require upgrades for heavy usage
• Newer entrant compared to established SEO suites, though purpose-built for AI visibility

Pricing

Free plan available. Paid plans start at $29/month with higher limits and additional generators.

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2. Gracker

Best for: Basic AI mention monitoring on a budget

Gracker focuses on tracking brand mentions across AI platforms. It provides a straightforward dashboard showing where and how often your brand appears in AI-generated responses.

Key Features

• Brand mention tracking across ChatGPT and Perplexity
• Weekly mention reports delivered via email
• Competitor mention comparison
• Basic sentiment classification (positive, neutral, negative)

Pros

• Simple interface with minimal setup
• Affordable entry-level pricing
• Good for teams that just need monitoring without optimization features

Cons

• No content generation or optimization tools
• Limited to monitoring only, does not provide actionable fixes
• Platform coverage limited to ChatGPT and Perplexity (no Google AI Overviews)
• Reporting is less granular than specialized GEO platforms

Pricing

Plans start at approximately $19/month for a single brand.

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3. Otterly

Best for: AI search tracking with share-of-voice metrics

Otterly positions itself as an AI search tracking platform, providing share-of-voice data for AI-generated responses. It excels at showing how your brand stacks up against competitors in AI mentions over time.

Key Features

• Share-of-voice tracking across AI platforms
• Trend analysis showing citation changes over time
• Competitor benchmarking with side-by-side comparisons
• Integration with Google Search Console for cross-channel insights

Pros

• Strong visualization of competitive positioning
• Historical trend data is useful for reporting to stakeholders
• Google Search Console integration provides context alongside AI data

Cons

• Focused on tracking and reporting rather than generating fixes
• Does not produce structured data, llms.txt, or optimized content
• Higher price point for full feature access
• Setup can be complex for users managing multiple brands

Pricing

Plans start at approximately $49/month. Enterprise pricing available on request.

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4. SE Ranking

Best for: Teams that want AI visibility added to an existing SEO suite

SE Ranking is a well-established SEO platform that has added AI visibility features to its existing toolkit. If your team already uses SE Ranking for keyword tracking, backlink analysis, and site audits, the AI visibility module provides a natural extension.

Key Features

• AI Overview tracking within the existing keyword rank tracker
• Detection of which keywords trigger AI Overviews in Google
• Basic AI mention monitoring alongside traditional SERP data
• Full SEO suite including backlinks, site audit, and keyword research

Pros

• No need for a separate tool if you already use SE Ranking
• Combines traditional SEO metrics with AI visibility data in one dashboard
• Mature platform with strong customer support
• Competitive pricing for the full SEO + AI bundle

Cons

• AI visibility features are an add-on to an SEO-first tool, not purpose-built for GEO
• Less depth in AI-specific analysis compared to dedicated GEO platforms
• No content generators for llms.txt, schema, or AI-optimized briefs
• AI platform coverage currently focused on Google AI Overviews

Pricing

Plans start at approximately $65/month for the full SEO suite including AI features.

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5. Profound

Best for: Enterprise teams needing deep AI monitoring at scale

Profound targets enterprise brands and agencies that need large-scale AI monitoring across hundreds of keywords and multiple markets. It provides detailed analytics on how AI models perceive your brand, including topic associations and competitive positioning.

Key Features

• Enterprise-scale monitoring across thousands of prompts
• Topic association mapping showing how AI models link your brand to concepts
• Multi-market and multi-language support
• API access for custom integrations and reporting
• Dedicated account management

Pros

• Built for scale with support for large keyword sets and multiple brands
• Deep analytical capabilities including topic association and brand perception mapping
• API access enables integration with existing reporting workflows
• Strong support for agencies managing multiple clients

Cons

• Enterprise pricing puts it out of reach for small businesses and solo marketers
• No content generation tools, focuses exclusively on monitoring and analytics
• Setup and onboarding require more time investment than simpler tools
• Overkill for brands tracking fewer than 50 keywords

Pricing

Custom enterprise pricing. Contact sales for quotes, typically starting at $300 or more per month.

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Comparison Table

Our Recommendation

For most businesses entering the AI visibility space in 2026, Prominara offers the best balance of monitoring, generation, and validation. The audit-generate-validate workflow means you do not just learn about problems; you get tools to fix them. The free plan lets you evaluate without commitment.

If you already use SE Ranking for SEO and just need to add basic AI Overview tracking, their built-in module is a convenient extension. For enterprise teams with large-scale monitoring needs and dedicated analytics resources, Profound provides the depth required for complex multi-brand operations.

The key differentiator remains actionable output. Monitoring tools tell you where you stand. Prominara also tells you what to build next and validates the results after you implement changes. In a market where AI visibility shifts rapidly, that closed-loop approach is what separates optimization from observation.