Citation Tracking
How Prominara tracks when AI platforms mention your brand.
Last updated: January 20, 2026
Citation tracking monitors when AI search engines mention your brand in their responses. It's how you measure the ROI of your GEO efforts.
How It Works
- Define your brand - Set up the brand name and variations to track
- Create validations - Write prompts that represent how users search for your topic
- Run validations - We query AI platforms with your prompts
- Analyze results - See if and how your brand was mentioned
Validation Results
For each validation, we capture:
- Citation status - Whether your brand was mentioned
- Sentiment - Positive, neutral, or negative context
- Competitors - Other brands mentioned in the response
- Full response - The complete AI-generated answer
- Sources cited - Links the AI referenced (where available)
Supported Platforms
ChatGPT
We use OpenAI's Responses API with web search enabled to get real-time, search-grounded answers.
Perplexity
We use Perplexity's Sonar API for search-augmented responses with source citations.
Google AI
We use Gemini with search grounding to simulate Google AI Overviews behavior.
Best Practices for Validations
- Use realistic queries - Write prompts the way real users ask questions
- Cover different intents - Informational, comparison, and transactional queries
- Include competitor queries - Track "X vs Y" comparisons
- Monitor category terms - "Best [category] for [use case]" queries
Example validation prompts:
- "What are the best tools for tracking AI citations?"
- "Compare Asana vs Monday for team collaboration"
- "How do I improve my website's AI visibility?"