Validation Tracking

Monitor brand citations across AI platforms.

Last updated: January 20, 2026

Validation tracking monitors when AI platforms mention your brand in their responses to user queries.

Setting Up Validations

  1. Navigate to Validation in the sidebar
  2. Click "New Validation"
  3. Enter a prompt that represents a user query
  4. Select which platforms to check (ChatGPT, Perplexity, Google AI)
  5. Choose check frequency (manual, daily, weekly)

Validation Components

Prompt

The question or query to ask AI platforms. Write prompts the way real users would ask.

Good: "What are the best tools for tracking AI citations?"
Bad: "Tell me about Prominara company"

Platforms

Select which AI platforms to query:

  • ChatGPT - OpenAI with web search
  • Perplexity - Perplexity Sonar API
  • Google AI - Gemini with search grounding

Brand Assignment

Assign validations to a brand to organize tracking and calculate share of voice. You can also assign to a specific site.

Interpreting Results

For each validation run, you'll see:

  • Citation status - Green check (cited), red X (not cited)
  • Sentiment - Positive, neutral, or negative mention
  • Competitors mentioned - Other brands in the response
  • Full response - The complete AI answer
  • Run timestamp - When the validation was executed
Create a mix of different query types: informational ("what is..."), comparative ("X vs Y"), and transactional ("best tool for...").
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