The Share of Voice dashboard shows how your brand visibility compares to competitors across AI platforms.
Dashboard Overview
The SOV dashboard displays:
- Current SOV - Your percentage of AI citations vs competitors, with an ordinal rank against every tracked brand
- Trend chip - Change vs the previous window shown in percentage points (e.g. “+3 pts”), not percent change, so a move from 20% to 23% reads as “+3 pts”
- Platform breakdown - SOV by ChatGPT, Perplexity, Google AI (Gemini), Google AI Overviews, and Google AI Mode
- Competitor leaderboard - Ranked table of all tracked brands, derived from raw citation counts so ties and small samples don't fabricate rank
Interpreting Your SOV
25%+ SOV
Strong category presence. You're a leader in AI recommendations.
10-25% SOV
Visible but room to grow. Focus on gap analysis.
Below 10% SOV
Limited AI visibility. Prioritize optimization.
Improving SOV
- Identify queries where competitors win but you don't
- Create or optimize content for those topics
- Build authority through comprehensive coverage
- Monitor changes after optimization
Exporting Reports
Export share of voice as a PDF for stakeholder presentations, or as CSV or JSON for your own analysis. The PDF covers the platform breakdown, sentiment, competitor ranking, and 90-day history — and it carries your own logo and brand color once white-label branding is configured.