The Share of Voice dashboard shows how your brand visibility compares to competitors across AI platforms.
Dashboard Overview
The SOV dashboard displays:
- Current SOV - Your percentage of AI citations vs competitors, with an ordinal rank against every tracked brand
- Trend chip - Change vs the previous window shown in percentage points (e.g. “+3 pts”), not percent change, so a move from 20% to 23% reads as “+3 pts”
- Platform breakdown - SOV by ChatGPT, Perplexity, Google AI (Gemini), Google AI Overviews, and Google AI Mode
- Competitor leaderboard - Ranked table of all tracked brands, derived from raw citation counts so ties and small samples don't fabricate rank. The count unions text mentions with source-domain hits so a competitor cited only in an answer's sources still shows up. Rows are paginated ten at a time and your brand row stays pinned even when it ranks off the visible page, so its share vs. the current page is always in view. Type in the search box to filter competitors by name; the brand row still stays pinned
Every surface that shows a competitor ranking — dashboard, SOV page, weekly digest, and PDF reports — reads from the same live citation-counting function. The old stored weekly counters were retired, so all trends reflect the current window rather than a snapshot that never rolled over.
Interpreting Your SOV
25%+ SOV
Strong category presence. You're a leader in AI recommendations.
10-25% SOV
Visible but room to grow. Focus on gap analysis.
Below 10% SOV
Limited AI visibility. Prioritize optimization.
Improving SOV
- Identify queries where competitors win but you don't
- Create or optimize content for those topics
- Build authority through comprehensive coverage
- Monitor changes after optimization
Exporting Reports
Export share of voice as a PDF for stakeholder presentations, or as CSV or JSON for your own analysis. The PDF covers the platform breakdown, sentiment, competitor ranking, and 90-day history — and it carries your own logo and brand color once white-label branding is configured.