White-label branding puts your agency's logo, name and brand color on the reports you send clients and on the client portal, in place of Prominara's. Your clients see your brand; the AI visibility data underneath is the same.
What Can I Brand?
| Branding Element | Where It Appears | Requirements |
|---|---|---|
| Logo | Report cover page, client portal header | PNG, JPEG, WebP or GIF at an HTTPS URL, up to 2 MB. SVG is not supported. |
| Brand color | Report accents and numbered steps, portal header, navigation and buttons | One 6-digit hex color (e.g., #1E3A5F) |
| Agency name | Report cover and footer, client portal header | Your organization name |
How to Configure Branding
- Open Branding in your sidebar. Owners and admins can edit it.
- Paste the HTTPS URL of your logo file, for example from your website or a file host
- Pick your brand color with the color picker or type a hex code
- Click Save Changes
When you save, Prominara fetches the logo once to check it. A logo that is not a PNG, JPEG, WebP or GIF, is larger than 2 MB, or cannot be reached over HTTPS is rejected with a message, so a logo that saves will also show up in your reports. A horizontal logo around 200 by 60 pixels works best.
Changes apply to every client portal and every report rendered from then on. Reset to defaults removes the logo and restores the default color.
Choosing a Brand Color
Your color is used in two ways: as a background with text on top (buttons, numbered steps) and as text on a white page (your name in the portal header, headline figures in reports). For the first, Prominara picks black or white text automatically. For the second, a light color such as yellow is hard to read on white, and the branding page warns you when your color is too light. Dark colors like #1E3A5F (navy) or #2D3748 (slate) work well in both places.
How Does Report Branding Work?
Reports are rendered when they are generated, opened or downloaded, so a branding change shows up in the next report.
- Cover page: your logo, or your agency name when no logo is set
- Accents: your brand color on headline figures, bars, charts and numbered steps
- Footer: your agency name and the report date on every page
- No Prominara name: branded reports do not mention Prominara in their copy
A report counts toward your monthly branded-report allowance only when your logo or a custom color is set. If your plan stops including white-label, for example after a downgrade or when a trial ends, reports and the portal go back to Prominara branding. Your logo and color stay saved and return when you upgrade.
What Do Clients See in the Branded Portal?
When clients log into the portal, they see a simplified, read-only view of their AI visibility data with your logo, name and brand color in the header and navigation:
AI Visibility Dashboard
Score Breakdowns
Recommendations
Competitor Tracking
Report Downloads
Availability by Plan
| Feature | Starter | Pro | Agency |
|---|---|---|---|
| Logo and brand color | No | Yes | Yes |
| Branded reports | Not included | 5 per month | Unlimited |
| Client portal | No | No | Yes |
| Client workspaces | Not included | Not included | 3 included (more on request) |
Frequently Asked Questions
Can I use different branding for different clients?
Not yet. Branding is set at the organization level and applies to all client portals and reports, so all clients see the same logo and color.
Why was my logo rejected?
The URL has to point directly at the image file over HTTPS, not at a web page that shows it, and the file has to be a PNG, JPEG, WebP or GIF under 2 MB. SVG files are not accepted; export your logo as a PNG instead.
For more on portal configuration, see the Portal Setup Guide and Permissions.