White-Label Branding

Customize the Prominara client portal with your agency branding, including logo, colors, custom domain, and branded PDF reports for a fully white-label AI visibility experience.

Last updated: March 1, 2026

White-label branding is a feature of Prominara's Agency plan that lets digital marketing agencies customize the client portal with their own logo, brand colors, and custom domain. This means your clients interact with AI visibility data through an interface that looks and feels like your agency's own product, without any Prominara branding visible to them.

White-labeling is a common practice among SaaS platforms serving agencies. Tools like SEMrush, Ahrefs, and AgencyAnalytics offer similar branding features. Prominara extends this to the emerging GEO (Generative Engine Optimization) category, making it one of the first AI visibility platforms to offer fully branded client experiences.

White-label branding is available exclusively on the Agency plan. See Plans & Pricing for details.

What Branding Options Are Available?

Prominara's white-label system covers 3 core branding areas: visual identity (logo and colors), domain (custom URL), and reports (branded PDFs). Here is a breakdown of each option:

Branding Element	Where It Appears	Requirements
Agency Logo	Portal header, login page, email notifications	PNG or SVG, horizontal format, min 200px wide, transparent background
Primary Color	Buttons, links, active states, chart accents	Hex code (e.g., #4F46E5)
Secondary Color	Hover states, secondary buttons, backgrounds	Hex code (e.g., #818CF8)
Custom Domain	Portal URL (e.g., portal.youragency.com)	DNS CNAME record pointing to Prominara
Report Logo	PDF cover page and headers	Same as agency logo or custom report logo
Report Footer	PDF footer on every page	Agency name, website, contact email

How to Configure Branding

Step 1: Upload Your Logo

Navigate to Settings > Organization in your Prominara dashboard
Scroll to the Branding section
Click Upload Logo and select your file
The logo preview updates immediately

For best results, your logo should be a horizontal (landscape) format with a transparent background. We recommend SVG for crisp rendering at any size, or PNG at 2x resolution (minimum 400px wide) for retina displays. Maximum file size is 2 MB. The logo is stored on Cloudflare R2 for fast global delivery.

Step 2: Set Brand Colors

Enter your brand colors as hex codes. The color picker also supports HSL and RGB input. Your colors are applied across the entire portal interface:

Primary Color: Buttons, links, navigation accents, chart highlights, and active states. Choose a color with sufficient contrast against white backgrounds (WCAG AA requires 4.5:1 contrast ratio for text).
Secondary Color: Hover states, secondary buttons, subtle backgrounds, and inactive elements. Typically a lighter shade of your primary color.

Test your color choices for accessibility. Dark colors like #1E3A5F (navy) or #2D3748 (slate) work well as primaries. Avoid very light colors that reduce button legibility. Preview your branding by opening a client portal in an incognito window.

Step 3: Save and Preview

Click Save Changes to apply your branding
Open an incognito/private browser window
Navigate to your client portal URL to verify the branding
Check the login page, dashboard, and reports for consistent branding

Branding changes apply to all client portals under your organization immediately. Individual clients cannot override the agency-level branding.

How Do I Set Up a Custom Domain?

A custom domain replaces the default prominara.com/portal URL with your own branded URL like portal.youragency.com. This provides a fully white-label experience where clients never see the Prominara domain.

DNS Configuration

Choose a subdomain (e.g., portal.youragency.com or app.youragency.com)
Add a CNAME DNS record pointing your subdomain to portal.prominara.com
Contact Prominara support at contact@prominara.com with your custom domain
We provision an SSL certificate automatically via Let's Encrypt (typically within 5 minutes)
DNS propagation takes 1-48 hours depending on your registrar (Cloudflare, GoDaddy, Namecheap, etc.)

# Example DNS record
Type:  CNAME
Name:  portal
Value: portal.prominara.com
TTL:   3600

Do not use an A record pointing to an IP address. Use a CNAME record so that traffic routes correctly through our CDN. If your DNS provider does not support CNAME at the apex (root domain), use a subdomain instead.

How Does Report Branding Work?

Generated PDF reports automatically include your agency branding. Reports are generated server-side and stored on Cloudflare R2 for secure distribution.

Cover Page: Features your agency logo prominently centered, with the report title, client name, and generation date
Headers: Your logo appears in the top-left corner of every page
Charts and Graphs: Use your primary and secondary brand colors for data visualization
Footer: Displays your agency name, website URL, and contact email on every page
No Prominara Branding: The “Powered by Prominara” watermark is removed on Agency plans

Configure report-specific settings (like footer contact details) in Settings > Reports. You can also set a different logo for reports if your print/PDF logo differs from your web logo.

What Do Clients See in the Branded Portal?

When clients log into the branded portal, they see a simplified, read-only view of their AI visibility data. The portal includes:

Branded Login Page

Your logo and colors on the authentication screen. Clients log in with email and password created by your agency.

AI Visibility Dashboard

Overview of all assigned sites with scores, trends, and recent scan activity, styled with your brand colors.

Score Breakdowns

Detailed category scores (Content Structure, Entity & Topic, Authority Signals, Technical Readiness) for each site.

Recommendations

Prioritized optimization actions with impact and effort estimates. Clients see what to improve without needing your main dashboard.

Competitor Tracking

Competitor mentions, sentiment analysis, and share of voice metrics if the view_competitors permission is enabled.

Report Downloads

Branded PDF reports available for download directly from the portal, with your agency logo and colors.

White-Label Branding vs. Standard Portal

Feature	Standard Portal (Pro)	White-Label (Agency)
Client data access	Yes	Yes
Custom logo	No (Prominara logo)	Yes (your agency logo)
Custom colors	No (default theme)	Yes (your brand colors)
Custom domain	No	Yes (portal.youragency.com)
Branded reports	Prominara branding	Your agency branding
"Powered by" badge	Visible	Removed
Client limit	Up to 5	Unlimited

Frequently Asked Questions

Can I use different branding for different clients?

Currently, branding is set at the organization level and applies to all client portals. All clients see the same logo and colors. Per-client branding is on our roadmap for agencies managing brands with distinct visual identities.

Does the custom domain affect SEO?

The client portal is designed for authenticated access only and is not indexed by search engines. All portal pages include noindex meta tags. The custom domain does not impact your agency website's SEO or AI visibility in any way.

How long does custom domain setup take?

After adding the DNS CNAME record and contacting support, SSL provisioning typically completes within 5 minutes. Full DNS propagation takes 1-48 hours depending on your registrar. Most Cloudflare-managed domains propagate within 5 minutes.

For more on portal configuration, see the Portal Setup Guide, Permissions, and Portal API Reference.