Understanding Your Score

How the AI Visibility Score is calculated and what each category means.

Last updated: January 20, 2026

The AI Visibility Score is a 0-100 rating that measures how well your content is optimized for discovery and citation by AI search engines. Higher scores indicate better optimization.

Score Categories

Your overall score is calculated from four weighted categories that represent the key factors AI systems consider when selecting sources to cite.

Content Structure (30%)

Evaluates how well your content is organized for AI parsing:

  • Heading hierarchy - Proper use of H1, H2, H3 tags
  • Answer positioning - Direct answers near the top of content
  • List formatting - Use of bullet points and numbered lists
  • Paragraph length - Digestible paragraph sizes
  • Content length - Comprehensive but focused coverage

Entity & Topic Signals (25%)

Measures the presence of citable facts and clear definitions:

  • Named entities - People, organizations, products mentioned
  • Statistics - Specific numbers and data points
  • Definitions - Clear explanations of key terms
  • Topic coverage - Comprehensive treatment of the subject

Authority Signals (25%)

Checks for trust and credibility indicators:

  • Author attribution - Named author with credentials
  • Publication date - Clear publishing and update dates
  • Citations - References to authoritative sources
  • Schema markup - Structured data implementation

Technical Readiness (20%)

Analyzes technical factors affecting AI discovery:

  • AI crawler access - robots.txt allows GPTBot, ClaudeBot, etc.
  • Page speed - Fast loading times
  • Semantic HTML - Proper use of HTML5 elements
  • Mobile optimization - Responsive design

Score Ranges

90-100: Excellent

Your content is highly optimized for AI citation. Focus on maintaining quality and tracking results.

70-89: Good

Strong foundation with room for improvement. Address high-priority recommendations.

50-69: Needs Work

Several optimization opportunities. Focus on content structure and entity signals.

Below 50: Poor

Significant optimization needed. Start with technical readiness and basic structure.
Focus on high-impact changes first. Our recommendations are prioritized by potential impact. Start with "Critical" and "High" priority items before addressing "Medium" and "Low" priorities.
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