The AI Visibility Score is a 0-100 rating that measures how well your content is optimized for discovery and citation by AI search engines. Higher scores indicate better optimization.
Score Categories
Your overall score is calculated from four weighted categories that represent the key factors AI systems consider when selecting sources to cite.
Content Structure (30%)
Checks whether an AI engine can lift a usable answer from the page:
- Answer positioning - A direct, declarative answer within the first 30% of the main text
- Citable passages - Self-contained paragraphs that name their subject and state a concrete fact
- Section answerability - Self-contained sections under their own subheading. In a 2025 SE Ranking study of 129,000 domains (correlational), sections under 50 words averaged 2.7 AI citations, 120–180 words 4.6 and over 180 words 5.7, so longer sections were cited more
- Decision facts - On product, pricing and home pages: price, audience and what is included, stated in the page text
- Heading hierarchy - One H1 and properly nested H2/H3 sections
Entity & Topic Signals (25%)
Measures how specific and verifiable the page is:
- Attributed figures and sources - Statistics and quotes tied to a named source, and links to the sources
- Heading specificity - Headings that name the topic instead of generic labels like "Overview"
- Definitions - Clear explanations of key terms
Authority Signals (15%)
Checks for trust and credibility indicators:
- Author attribution - On blog posts, a visible byline naming a person (a byline that only names the brand does not count)
- Publication date - Clear publishing and update dates
Technical Readiness (30%)
Checks whether AI engines can reach and read the page at all:
- AI search crawler access - robots.txt and headers allow OAI-SearchBot, PerplexityBot, Claude-SearchBot, Googlebot and Bingbot, no robots.txt Content-Signal opts out of AI answers, and the page is not set to noindex
- Main content in the HTML - The content is present without running JavaScript, since the crawlers behind ChatGPT, Claude and Perplexity do not run it
- Snippet controls - No nosnippet or restrictive max-snippet directives that stop engines quoting the page
- Redirects and status - The page is reached in at most one permanent redirect and is not a soft 404 (a missing page that answers 200)
- Title and canonical - The page has a title tag and a valid canonical URL
- Crawlable links - Links use real href URLs a crawler can follow
- Response time - The server answers quickly
Score caps
A page set to noindex, or one that blocks an AI search crawler in robots.txt or at the CDN, is capped at 40. A page whose main content only appears after JavaScript runs is capped at 50. A nosnippet or max-snippet:0 caps only the Google AI Overviews / AI Mode scores at 40, since Google and Bing are the engines that document honoring it. Content quality cannot make up for a page engines cannot fetch, read or quote. When a site refuses our direct request, we read a browser-rendered copy and report the raw-HTML check as not verified rather than capping the score.
Informational checks
Some checks are reported but never raise the score, because there is no evidence they affect AI citations: llms.txt, FAQ blocks, tables outside comparison pages, word count, lists, paragraph length, internal links, images, named entities, schema markup, trust pages (about, contact, privacy, terms), semantic HTML, alt and anchor text, meta description and Open Graph tags, page weight, URL structure and mobile optimization. Schema markup still helps search engines read the page accurately.