Share of Voice (SOV) measures how often your brand is mentioned compared to competitors when users ask AI about topics in your industry.
How SOV Is Calculated
SOV = (Your Citations / Total Citations in Category) x 100
For example, if you run 100 industry-relevant validations and your brand is mentioned in 25 of them while competitors are mentioned in the remaining 75, your SOV is 25%.
Why SOV Matters
- Competitive benchmarking - Know where you stand vs competitors
- Trend analysis - Track improvement over time
- Goal setting - Set realistic targets for AI visibility
- ROI measurement - Connect GEO efforts to measurable outcomes
Improving Your SOV
- Optimize high-value content - Focus on pages that answer common queries
- Create comprehensive guides - AI prefers thorough, authoritative content
- Build entity authority - Establish your brand as a known entity
- Monitor and iterate - Track what's working and double down
SOV Report Features
Prominara's Share of Voice dashboard shows:
- Current SOV percentage by platform
- 30-day and 90-day trends
- Competitor comparison charts
- Top-performing queries for your brand
- Gaps where competitors are winning