Share of Voice

Share of Voice (SOV) measures how often your brand is mentioned compared to competitors when users ask AI about topics in your industry.

How SOV Is Calculated

SOV = (Your Citations / Total Citations in Category) x 100

For example, if you run 100 industry-relevant validations and your brand is mentioned in 25 of them while competitors are mentioned in the remaining 75, your SOV is 25%.

Why SOV Matters

• Competitive benchmarking - Know where you stand vs competitors
• Trend analysis - Track improvement over time
• Goal setting - Set realistic targets for AI visibility
• ROI measurement - Connect GEO efforts to measurable outcomes

Improving Your SOV

1. Optimize high-value content - Focus on pages that answer common queries
2. Create comprehensive guides - AI prefers thorough, authoritative content
3. Build entity authority - Establish your brand as a known entity
4. Monitor and iterate - Track what's working and double down

SOV Report Features

Prominara's Share of Voice dashboard shows:

• Current SOV percentage by platform
• 30-day and 90-day trends
• Competitor comparison charts
• Top-performing queries for your brand
• Gaps where competitors are winning