Connect Google Analytics 4 to track how AI visibility improvements affect your website traffic and user engagement.
What You Get
- Traffic data for AI-optimized pages
- Engagement metrics (time on page, bounce rate)
- Before/after comparisons for optimization changes
- Goal and conversion tracking correlation
- AI referral coverage via GA4's AI Assistant channel plus a regex fallback for assistants GA4 doesn't yet classify
Connection Steps
- Pick the brand you want to connect via the brand picker
- Open Integrations from the brand menu, then the Google Analytics 4 card
- Click "Connect Google Account" and pick the Google account that owns the property
- Select the GA4 property to map to this brand — if none show up, use "Use a different Google account" to switch sign-ins
- Data syncs daily
How AI Traffic Is Detected
Prominara reads GA4's AI Assistant default channel and unions it with a per-source list of known assistant hosts and utm mediums (e.g. copilot.com, chatgpt.com). GA4's channel alone omits assistants that haven't been classified yet, so the fallback keeps coverage complete. AI Overviews and AI Mode stay in Organic Search upstream and are surfaced by Prominara's citation tracking instead of the referral channel.