Content Optimization

Well-structured content is more likely to be cited by AI systems. Follow these guidelines to optimize your content for AI discovery.

Heading Structure

• One H1 per page (the main title)
• H2 for major sections
• H3 for subsections within H2s
• Use question-based headings when appropriate

Answer Positioning

AI systems prefer content that provides direct answers:

• Lead with the answer, then provide context
• First 100 words should contain the key information
• Use the inverted pyramid style (most important first)

Formatting for Scanning

• Short paragraphs (3-4 sentences max)
• Bullet points for lists of 3+ items
• Numbered lists for sequential steps
• Bold key terms and phrases

Entity and Fact Density

• Include specific statistics with sources
• Mention named entities (people, companies, products)
• Define key terms explicitly
• Provide verifiable, factual information

Authority Signals

• Add author name and credentials
• Display publication and update dates
• Cite authoritative sources
• Include relevant Schema markup