ChatGPT
Optimizing for OpenAI ChatGPT citations.
Last updated: January 20, 2026
ChatGPT is OpenAI's conversational AI assistant with web browsing capabilities. When users enable search, ChatGPT queries the web and cites sources in responses.
How ChatGPT Search Works
- User asks a question with search enabled
- ChatGPT queries Bing/web for relevant content
- Results are analyzed and synthesized
- Response is generated with inline citations
ChatGPT Citation Factors
- Content authority - Established, reputable sources preferred
- Answer relevance - Direct answers to the query
- Freshness - Recent content for time-sensitive topics
- Structure - Easy-to-parse formatting
Allowing GPTBot Access
Add to your robots.txt:
User-agent: GPTBot
Allow: /
User-agent: ChatGPT-User
Allow: /Optimization Tips
- Use question-based headings that match common queries
- Provide direct answers in the first paragraph
- Include specific facts and statistics
- Keep content comprehensive but focused