ChatGPT

Optimizing for OpenAI ChatGPT citations.

Last updated: January 20, 2026

ChatGPT is OpenAI's conversational AI assistant with web browsing capabilities. When users enable search, ChatGPT queries the web and cites sources in responses.

How ChatGPT Search Works

  1. User asks a question with search enabled
  2. ChatGPT queries Bing/web for relevant content
  3. Results are analyzed and synthesized
  4. Response is generated with inline citations

ChatGPT Citation Factors

  • Content authority - Established, reputable sources preferred
  • Answer relevance - Direct answers to the query
  • Freshness - Recent content for time-sensitive topics
  • Structure - Easy-to-parse formatting

Allowing GPTBot Access

Add to your robots.txt:

User-agent: GPTBot
Allow: /

User-agent: ChatGPT-User
Allow: /

Optimization Tips

  • Use question-based headings that match common queries
  • Provide direct answers in the first paragraph
  • Include specific facts and statistics
  • Keep content comprehensive but focused
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